ATL Champions League: Newsletter

March 24, 2017

Looks like we have a new team in the top spot!

In less than a week, Barcelona came out of nowhere to climb all the way up to 1st place! This is an incredible showing considering they just put a squad together this week. A tip of the hat to Dane Auensen, who is leading Barcelona this year, for starting off so strong. Let’s see if they can maintain this pace until the action starts on the field!

For the first time this year, Liverpool is not on top of the fundraising leaderboard. Will they reclaim their glory or will Barcelona run away with the title, marking the beginning of a new era?

Can’t wait to see where things stand after Monday’s big announcement!

League Update

Speaking of the big announcement… We wanted to make sure you heard it first before we go public next week.

This year, ATL Champions League will be played at the home of Atlanta United - the Children’s Healthcare of Atlanta Training Ground!

We’re stoked and honored to compete at a world class facility this year. This means that Atlanta United (the reigning champs) have home field advantage, so it’s going to be even more important to get your fans out there to cheer you on!

The announcement next week is sure to drive interest in this year’s tournament, so please be sure to nudge your friends to sign up if you want to play together before other people jump in and fill up the teams!

Fundraising tip


Try and establish a link with your teams supporters group, if one exists in Atlanta, as they may be prepared to help encourage their members to sponsor your team. In the past, some supporters’ groups have been able to get signed jerseys or swag from the club they support for a raffle. Try to combine a team fundraiser with a watch party when your club is playing on TV (halftime is a great time to hold raffles).

Player of the Week

We’re proud to announce this week’s player of the week, Dane Auensen!

Dane has only been at this for under a week, but is already sending a message to the rest of the league.

In a matter of days, Dane filled up his team’s roster with quality players (and fundraisers). In fact, they’re already in 1st place, knocking out the reigning fundraising champs, mighty Liverpool FC.

It’s yet to be seen if anyone can take the fundraising crown from Liverpool this year. But if Dane and his squad can keep up with this pace then it will be a very exciting dash to the finish. We can’t wait to see how things shake out.

Great job, Dane! And congratulations on being named this week’s Player of the Week!

March 17, 2017

What an incredible response!

We still have a long way to go to hit our goal of $175,000, but you’ve more than doubled the money we had last week. Let’s see if we can triple it by next Friday!

Liverpool remains at the top of the fundraising leaderboard but an early competition is breaking out between Juventus and Real Madrid.

It will be exciting to see where things stand next week after the forthcoming BIG announcement. We can’t say what the announcement is yet, but we know it’s going to motivate more people to sign up and get to work.

Don’t fall behind early. 

Fundraising Tip

Create your own event!

Our very own Coach Lauren decided to shake things up in her fundraising journey. Instead of simply asking people to support her efforts, she found a way to make it even more fun for everyone involved!

Lauren decided to create her own event to help raise money for ATL Champions League. Beerlympics 2017 is designed to raise awareness (and more importantly, money) for Soccer in the Streets, all while having fun and mingling with some other soccer fanatics.

The idea is simple, people donate to Lauren’s personal fundraising page in order to compete in her event. She even encourages fundraising by giving additional points to the top raiser (and deducting points from those who don’t contribute in advance). Then it’s time to partake in shenanigans involving adult beverages – playing games while raising money for a great cause, what’s better than that?!

Did you find a fun way to raise money? We’d love to hear it! Email to share your tip.

Player of the Week

We’re proud to announce this week’s Player of the Week, Lauren Desmond!

This marks the first time one of our fundraising tips came from a current player, and we thought that was significant enough to earn Lauren the Player of the Week honor!

When Lauren isn’t coming up with great ideas to benefit Soccer in the Streets, she’s the top dog driving our youth soccer programs as the Director of Coaching.

We hope Lauren has inspired you to have some fun and get creative with your fundraising. Let us know if it inspired you to take action and you could be featured in our next newsletter!


Program Update

As a reminder of why we’re doing all of this, our Positive Choice school programs recently started back!

In fact, we just had the first day of games for the kids, so you know how excited they were to hit the pitch!

The Positive Choice programs are a great way to teach invaluable life lessons while having fun. The five pillars of our programs – Respect. Teamwork. Perseverance. Tolerance. Sportsmanship. – are infused into the soccer training on a regular basis, illustrated through soccer activities, “teachable moments” and related “stand-up” discussions.

It’s important to remember the reason we’re competing on and off the pitch, from raising money to scoring goals. We’re so thankful to have your support and dedication. Now let’s keep after it!

March 10, 2017

The news is out!

ATL Champions League 2017 is underway, and already we have 5 teams that are filled up with more nearly there. 

Please keep spreading the word as we'd like to close it out in the next few weeks.

Fundraising Update

Thanks to everyone who has been helping us reach out fundraising goal this year. It's important we don't forget why we're doing all of this: for the kids!

We're far behind our goal of $175,000, with only $900 committed thus far, so let's get after it! If you're unsure of where to start, check out the Fundraising Help section in your online player account. 

Fundraising Tip

There will always be people you meet while you’re out who will offer to “sponsor you when I get to a computer”. But once you’re out of sight, you’re out of mind.

TIP: Have the link to your sponsorship page saved as a favorite on your phone so you can easily access it.

If someone offers to sponsor you, you can just hand them your phone and they can make their donation while they're with you. Or failing that, you can text them the link to your page. 

Check your fundraising page for updates and be sure to follow up with people individually to give that extra nudge of encouragement!

Player of the Week

We are proud to announce this week’s player of the week, Greg Gegner!


Greg joined us for the first time last year, but he certainly didn't perform like a rookie! In his first ATL Champions League appearance, Greg raised over $2,000!

We’re excited to see what he can do this year after setting such a high bar his first time.

This year Greg has taken it to another level for us. He decided to step up and captain the AC Milan team, and he is already stacking it with talent.

Off the field, Greg is a proud family man. He and his wife, Telleen, have a beautiful 7 month old daughter. We're so grateful that Greg makes time in his busy schedule for all that he does for us.

Thank you, Greg! We’re lucky to have your support and can’t wait to see your team in action this May!

March 3, 2017

Player of the Week

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Although we haven’t even hit the pitch yet, one player has already risen to the top of our ATL Champions League!

We’re proud to announce this week’s player of the week, Joseph Fitton!

Joseph is currently sitting atop the leaderboard as a result of his early fundraising lead. At 22 years old Joseph is a veteran of our events, competing with us for the first time five years ago. Now, he’s looking to take it to the next level on and off the field!

When he isn’t raising awareness (and money) to help provide opportunities for kids in the Atlanta area, Joseph is playing soccer and finishing school at Georgia College & State University. He’ll graduate this semester with a degree in Business Management, so we look forward to his return to Atlanta where he’ll continue supporting his Liverpool teammates while providing great opportunities for kids across the city.

Thank you Joseph for all you’ve done and continue to do to support Soccer in the Streets!

Fundraising Update

Wow, the response to this year’s ATL Champions League launch has been incredible! We already have 4 teams that are completely full, and two more that only have a couple of spots left so be sure to nudge your friends to sign up quickly if they want to join the fun this year!

There's still time to sign up to play in ATL Champions League 2017! 

There's still time to sign up to play in ATL Champions League 2017! 

And it’s so great to see the fundraising competition already underway! Sitting in first place with the most money raised to date (again...) is Liverpool. But Bayern Munich is right behind them, and Real Madrid is in 3rd place, vying to close the gap!

Is the fundraising meter a sign of things to come? If so, Liverpool will claim their 7th fundraising title in as many years.

Will someone step up and mount a serious challenge to them this year?!

Don’t delay any longer if you want to play in this year’s ATL Champions League – act now to guarantee your spot in the League and claim your team before someone else does!

Atlanta United Season Opener

Soccer in the Streets is proud to support and partner with Atlanta United!


Atlanta United kicked off their season at Bobby Dodd Stadium on Sunday at 7:30 PM.

Although we didn't get the result we wanted, we were proud to be out there showing our support all afternoon leading up to the game. 

Be sure to follow Soccer in the Streets on Facebook to find out about upcoming events!