Big Dreams, Big Screens, Big Impact: Soccer in the Streets Takes Center Stage
We're thrilled to announce that Soccer in the Streets has been selected for a Media Placement Grant through the groundbreaking CTR Culture initiative!
In an exciting development for Atlanta's nonprofit community, Soccer in the Streets will be featured on one of the Southeast's largest digital billboards at The Center in Downtown Atlanta. This incredible opportunity comes through the newly launched CTR Culture platform, a collaboration between CP Group and ASHA Advisory that's transforming how cultural organizations and nonprofits connect with our community.
What is CTR Culture?
CTR Culture represents a revolutionary approach to community storytelling in the heart of Atlanta. Launched by ASHA Advisory in partnership with The Center's owner-operator CP Group, this platform is dedicated to amplifying the voices of arts, culture, and creative community organizations at one of the city's most iconic addresses.
As Chris Eachus, Founding Partner at CP Group, explains: "The next iteration of this historic building will be multifaceted — encompassing global entertainment, best-in-class retail, and elevated dining options, but most importantly, providing an experiential hub of cultural and community-centered activity."
A Rare Opportunity for Mission-Driven Organizations
The Media Placement Grant program is designed to spotlight changemakers, creatives, and mission-driven organizations who are shaping Atlanta's cultural landscape. For organizations like Soccer in the Streets, this represents an unprecedented opportunity to reach thousands of visitors daily through high-profile digital signage at The Center's main entryways.
As Neda Abghari, Principal & Lead Curator at ASHA Advisory, notes: "This grant program couldn't come at a more critical time for Atlanta's cultural community. As arts presenters and mission-driven creatives face rising costs and shrinking resources, CTR Culture offers this rare opportunity—not just for visibility, but for validation."
Why This Matters for Soccer in the Streets
This billboard placement comes at a pivotal moment for our organization and the youth we serve. With audiences expected to surge during major events like the FIFA Club World Cup and conventions at the neighboring Georgia World Congress Center, our message of youth empowerment through soccer will reach local and national audiences unlike anything typically accessible to grassroots nonprofit initiatives.
For Soccer in the Streets, this visibility means:
Amplifying Our Mission: Our commitment to transforming young lives through soccer training, character development, and employability programs will be seen by thousands daily in the heart of Atlanta.
Community Recognition: Being featured alongside other changemakers and cultural organizations reinforces our role as a vital part of Atlanta's community fabric.
Inspiring Action: High-visibility placement during one of the city's busiest event seasons creates opportunities to connect with new supporters, volunteers, and partners.
Validating Our Impact: As ASHA Advisory emphasized, this isn't just about visibility—it's about validation of the extraordinary work happening in our community.
A Platform for Atlanta's Extraordinary Voices
The CTR Culture initiative recognizes what we've always known: Atlanta is home to incredible organizations doing transformative work in our communities. By providing "space at The Center's iconic civic stage to amplify the voices and visions that make this city extraordinary," CTR Culture is creating a new model for how the business community can support nonprofit and cultural organizations.
This partnership between CP Group and ASHA Advisory demonstrates the power of private sector leadership in supporting community-rooted initiatives. It's a shining example of how businesses can contribute to the cultural and social fabric of our city while creating meaningful opportunities for organizations like ours.
Thank You, CTR Culture and ASHA
We extend our heartfelt gratitude to CP Group, ASHA Advisory, and The Center for this incredible opportunity. In a time when nonprofit organizations face rising costs and shrinking resources, initiatives like CTR Culture provide hope and tangible support for the work we do.
This billboard isn't just about Soccer in the Streets—it's about the power of community, the importance of youth development, and the belief that every young person deserves the opportunity to reach their full potential.
Keep an eye out for us on the big screen at The Center. When you see our message, know that it represents not just our organization, but the countless young lives we're transforming together through the beautiful game of soccer.
About CTR Culture: CTR Culture is a transformative platform launched by ASHA Advisory in partnership with CP Group, dedicated to arts, culture, and creative community storytelling at The Center in Downtown Atlanta. The Media Placement Grant program provides free digital billboard space to local artists, cultural presenters, and nonprofits through August 31, 2025.
ABOUT ASHA ADVISORY
ASHA Advisory is a community-focused arts and culture advisory that unlocks the transformative potential of a place by blending curatorial expertise with a profound respect for people, culture, and the environment. Believing in the magic of place, ASHA brings art, culture, and bold ideas together to transform spaces into dynamic hubs of creativity and connection. From curating original artworks to designing immersive cultural experiences, the team ensures that every project feels authentically connected to the community it serves. As cultural architects, they bridge the gap between artists, property owners, and city builders to craft spaces that inspire, engage, and spark conversation. Follow along on Instagram @asha.advisory or visit ASHAAdvisory.com
