Soccer in the Streets’ Corporate Cup a Success
Team Deloitte and Team AT&T earned top honors on this fundraiser tournament benefiting thousands of children in metro Atlanta
The event was joined by squads from: Home Depot, Microsoft, UPS, Deloitte, Alston & Bird, King and Spalding, and the 2017 champions, AT&T. The tournament, with the sponsorship of The Aspire Group and Ernst & Young, raised over 57K.
Last Sunday, September 24th, over 300 people attended the inaugural Corporate Cup 2017, a new Soccer in the Streets’ fundraising tournaments in support of metro Atlanta’s underserved youth. The event – hosted at Grady Stadium and with the participation of eight corporate teams – was joined by squads from: Home Depot, Microsoft, UPS, Deloitte, Alston & Bird, King and Spalding, and the 2017 champions, AT&T. The tournament, with the sponsorship of The Aspire Group and Ernst & Young, raised over 57K.
"Through Corporate Cup, we experienced first hand the high level of commitment of major corporations in supporting our social impact soccer strategy," said Soccer in the Streets’ Executive Director, Phil Hill. "The collaboration and backing received from all of these corporations speaks volumes of the importance given to community social responsibility efforts and how supportive their employees are. We encourage other corporations to join us in shifting paradigms and get involved with our organization."
Off the pitch, Team Deloitte took the honors as the number one fundraising squad of the tournament, raising over $12k in total.
Team AT&T - which was organized by FACES Employee Resource Group - earned top honors on the pitch.
In its first edition, Corporate Cup 2017 saw corporate employees compete on and off the pitch to raise money for Soccer in the Streets’ social impact soccer initiative. This year featured a final match between Team AT&T and Team Alston&Bird, with AT&T claiming the Corporate Cup inaugural crown.
“Team AT&T which was organized by FACES Employee Resource Group – Atlanta Chapter was excited to volunteer and participate with Soccer in the Streets,” said Donna Barr, AT&T FACES-ERG Vice President External Affairs. “Our competitors were tough but we embraced the challenge and became the Champions of the 2017 Corporate Cup! We represent the 'Power of &' by giving back to our communities, stimulating innovation and growth. Count us in for next year!”
Off the pitch, Team Deloitte took the honors as the number one fundraising squad of the tournament, raising over $12k in total. While Carlos Vega, from Team Microsoft, was recognized for his efforts by becoming the player fundraising MVP, grossing over $2k. All proceeds benefit Soccer in the Streets' free youth programs in 31 public schools, 13 community programs, and life works program execution- a total of 44 locations - providing social change and education in underserved communities through the beautiful game. Since 2016, Soccer in the Streets has impacted over 8,500 kids, while launching the first Homeless Soccer Program of the Atlanta metro area.
“We were so proud to have Deloitte enter this tournament. It was a great opportunity to raise awareness and funds for a worthy cause, get to know our colleagues better, and network with other companies in the Atlanta area,” said Rebecca Dupree, Team Deloitte’s captain. “The event was so well organized and executed, we can’t wait to participate again!”
Since 1989, Soccer in the Streets provides access and opportunities to disadvantaged children in urban neighborhoods. Using soccer as the medium, the non-profit has instilled healthy lifestyle choices to thousands of children. The organization centers its holistic programs on character development, life skills, mentoring, and employability improvement. Since its establishment, the non-profit ensures all children have a chance to succeed both on and off the field, pursuing inclusion and diversity in every community where it has a presence.
Soccer In The Streets and The Andrew J. Young Foundation Host Sports Diplomacy Summit
With the support of the State Department and The Audacity Agency, African-American, Latino and Refugee children from metro Atlanta participate in an exchange at Station Soccer with children from Cote d'Ivoire and Niger.
With the support of the State Department and The Audacity Agency, African-American, Latino and Refugee children from metro Atlanta participate in an exchange at Station Soccer with children from Cote d'Ivoire and Niger
ATLANTA (September 21, 2017) – Soccer in the Streets and The Andrew J. Young Foundation - with the support of the U.S. State Department, Sports Diplomacy and The Audacity Agency - hosted a Sports Diplomacy Summit, aimed at bringing people together through the universal language of sport and learn how conflict resolution, social inclusion and leadership on a field can be translated into other areas.
The Summit, held at Station Soccer at MARTA’s Five Points Station, provided the opportunity for more than fifty African-American, Latino and Refugee children from metro Atlanta to participate in this cultural exchange with children from Cote d'Ivoire and Niger; all thanks to the power of soccer in uniting people from different backgrounds. The main goal was for this diverse group “to play for a purpose”, understanding the application of education concepts of soccer in conflict resolution.
“To partner with the Andrew J. Young Foundation in order to bring cultural exchange through soccer to our community is truly special,” said Phil Hill, Soccer in the Streets’ Executive Director. “We know how powerful sports are in terms of shaping young minds and instilling positive behavior; harnessing that power to promote cultural enrichment, inclusion and diversity to our kids is one of our main goals."
Soccer in the Streets and the Andrew J. Young Foundation employed a tool known as football3 - a three halves, no referees’ game – an ideal concept to run a Sports Diplomacy Summit. Football3 focuses on fair play, equality and teamwork, empowering young people with the skills they need to also flourish off the pitch. Soccer in the Streets focused this particular football3 engagement on four core values: respect, perseverance, empowerment and enjoyment.
“Great to see International Relationship being developed through Sport”, said Heloise Ahoure, Event Coordinator for the Soccer Event of the Andrew J. Young Foundation. “ Playing soccer not only to score a goal, but to learn how to listen and work as a team for a common goal is one of the value our kids sweated for during the game. The Andrew J. Young Foundation and Soccer in the Streets ultimate goal was to introduce our delegation coming from Cote d’Ivoire and Niger to “Play For a Purpose” and learn about social inclusion, conflict resolution and leadership on a field.”
By coming together with the Andrew J. Young Foundation, which supports and promotes education, leadership and human rights in the United States, Africa and the Caribbean, Soccer in the Streets aims to continue to provide – through the power of soccer for good - access to underserved children in the metro area, ensuring their development both on and off the pitch.
“It’s a very unique and spectacular occurrence when two different organizations can come together to create an experience for youth from two different continents and walks of life,” said Pharlone Toussaint of the Audacity Agency. “Sport has always had the power to make a lasting impact in the lives of youth. It’s an honor to see and support programs that intentionally use it to do bring those things to life.”
International Delegation to join Homeless Soccer Program at Station Soccer
As part of the Sports Diplomacy Summit, the international youth delegation - comprised of children from Cote d'Ivoire and Niger - attended Soccer in the Streets’ Homeless Youth Soccer League at Station Soccer – Five Points (MARTA). Since kicking off in March, the Homeless Youth Soccer Program has seen 500+ youth come to Station Soccer, attesting to the necessity of these types of programs in cities like Atlanta.
“As ‘Station Soccer’ was becoming a reality, we saw the challenges here and wanted to be a force for good,” said Jill Robbins, Soccer in the Streets’ Chief Program Officer. “We’re in their neighborhood and we wanted to make sure that these young people felt included, not judged. This is our opportunity to walk the walk when it comes to inclusiveness and demonstrating that all kids deserve the chance to succeed,” Robbins added.
Soccer Star Passes Dream onto Young Players
Check out Coach Lauren's inspiring story on how Soccer in the Streets changed her life and how it's made her a positive influence in her community.
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